Video Marketing Statistics and What They Mean for You and Your Advertisers

  • YouTube is one of the most popular video sharing website going with more than 1 billion users.
  • Everyday people watch hundreds of millions of hours on YouTube and generate billions of views
  • The number of hours people are watching on YouTube each month is up 50% year over year
  • 300 hours of video are uploaded to YouTube every minute
  • 85% of online adults consider themselves regular YouTube users.

Video Posted to Facebook.

  • Facebook video posts have completely overtaken YouTube video posts. Marketers are now turning to Facebook video first – and the trend seems to be picking up speed.
  • Posting video to facebook shows a 135% increase in organic reach when a video is posted instead of a photo.
  • In January 2014, Facebook was getting just over half of all video interactions. In December, Facebook videos received more than 80% of video all interactions.

Video Used In Email Improves Results.

  • Email click-through rates increase 2-3 times when marketers include a video in an email.
  • Lead conversion rates increase 51% when video is included in a email marketing campaign.
  • An introductory company email that includes a video receives an increase click-through rate by 96% .
  • Email subscriber dropout is reduced by 75% with the incorporation of video . eloqua
  • Emails with the word “video” in the subject line are opened 7% more often. experian

Video Placed on Client’s Website

  • Your client’s website is 53 times more likely to appear on the first page of a search engine results page if it includes video. Forrester research.
  • Website visitors are 64% more likely to buy a product on an online site after watching a video.
  • Landing pages with video lead to 800% more conversion funnelscience.
  • 88% of visitors stay longer on a site with prominent video displayed mistmedia.
  • 64% of those that stay on a site are more likely to purchase after viewing a single product video comscore.
  • 52% of shoppers state that watching product videos makes them more confident in making a purchase invodo. 40% of shoppers will visit a store online or in-person after watching a video google.

Converting Advertisers Spots Into Video

  • Videos under 1 minute enjoy the highest retention rate of 80%.
  • Video promotion is 600% more effective than print and direct mail (with no video content) combined.
  • 80% of viewers recall a video ad they have seen in the past 30 days.
  • 26% of viewers look for more info about the product,.
  • 22% visit the product site, 15% visit the brand site, and 12% make the purchase.
  • According to Simply Measured, video is shared 1200% more times than links and text combined.
  • Invodo reports that 92% of mobile video viewers share video.